Jessica Kidner
All episodes

Episode 39

Overcoming Fear: Raising Your Prices and Simplifying Your Home Beauty Business for More Freedom

28 September 2026, 19 minutes

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Show notes

Are you feeling anxious about raising your prices, worried your clients might leave or your business might suffer?

Do you want more flexibility and income from your beauty business so you can spend more quality time with your family?

Have you ever felt burnt out, wondering if running fully booked days is really worth it for the money you’re making?

In this episode, Jessica tackles the fear and anxiety around putting your prices up in your beauty business. She walks you through her real-life experience of announcing a price increase and reducing her hours, and the surprisingly positive reaction from clients.

You’ll learn:

  • How to run your beauty business with confidence and profitability—not fear.

  • Why losing a few clients after a price rise isn’t as scary as you think, and how loyal clients will support your growth.

  • The step-by-step method Jessica uses to calculate profitable prices, including expenses, desired income, and profit margins.

  • Tips on simplifying your menu and business systems to reduce overwhelm and improve your work-life balance.

  • Why fully booked doesn’t always mean profitable, and how charging the right prices can unlock flexibility and freedom for your family life.

If you’re ready to stop undervaluing your services and start running your business on your terms, this episode is packed with practical advice and encouragement for mums and soon-to-be mums in the beauty industry.

Pricing toolkit https://beautyceohq.thrivecart.com/profitable-bundle/

Book your private mentoring session. https://tidycal.com/beautyceo/coachingcall 

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Want to work through this on your own business?

Start with a Beauty Business Audit: one hour, one-to-one, online. We'll find what's holding your business back, and you'll leave with a plan.

Book your audit

Prefer to start on your own? Get the Pricing Toolkit, $37 (normally $67).